Nothing says French and chic like Ladurée, the storied French patisserie known for its iconic flagship location on the Champs-Élysées. When the originators of the French macaron decided to open in the Washington, DC market, they turned to TAA to manage their launch.

TAA outlined specific goals for the brand in the market, put together a strategic media plan well in advance of the opening to position the brand and its breadth of products at a full-concept tea room in Georgetown not only for the hot DC hospitality market but to also launch the first ever Laduree “To-Go” offering at a second location in Union Station.