TAA PR conceptualized and executed this star-studded, three-day fashion extravaganza designed to allow guests to witness the excitement of the runway presentations of international collections at Tysons Galleria. Attendees also shop for their must-have items of the season, meet celebrity style icons and experience the adrenaline rush usually reserved for fashion insiders during Fashion Week in New York, London and Paris. ALL ACCESS: Fashion is an annual event that convenes a high-level retail industry panel, a series of exciting runway shows, sponsored luxury lounges and glamour stations located throughout the center. This event always combines style and substance, as participating retailers look forward to donating a portion of their sales to a selected charity partner. (Participating retailers have reported sales 50% to 212% above plan). ALL ACCESS : Fashion has supported YouthAids, SOS Children’s Villages and Make A Wish Foundation over the course of four years.