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About This Project

When legendary fashion designer Carolina Herrera opened her CH Herrera boutique at City Center DC, she called on TAA PR to design a memorable opening event. Together with Vogue Magazine, we hosted a cocktail party to celebrate the opening of the first CH Carolina Herrera boutique in the DC area. DJ Mia Moretti, dressed in spring/summer CH, rocked the crowd.

The evening benefited the Smithsonian’s National Portrait Gallery. Our team curated a guest list of well-heeled and stylish Washingtonians for the in-store reception followed by a very high-level private dinner for Mrs. Herrera, her daughter and CEO to get to know some of DC’s most influential players.