About This Project

JBG Smith is set to redefine the skyline and lifestyle of Rosslyn with its newest project, Central Place.  The 31-story mixed-use development, located in the heart of Rosslyn, will be the most sophisticated and visually exciting development to come to the Washington, DC area.


TAA PR is the agency of record for Central Place, the 1 million-square-foot development featuring dramatic glass facades on the residential tower and companion class-A office building, a 17,000-square foot public plaza and an observation deck offering incredible, unobstructed views of the National Mall.  Large enough to host public events, the soon to open plaza will offer outdoor seating, a splash fountain and mix of street level retail and fast-casual dining offerings including Compass Coffee, Nando’s Peri Peri, sweetgreen and the first Northern Virginia location for The Little Beet. The plaza will also provide a pedestrian connection between North Lynn and North Moore Streets, and is anchored by three high-speed elevators that provide direct access to the Rosslyn Metro station.


Beyer Blinder and Belle Architects and Planners, known for the revitalization of Rockefeller Center in New York City, was tapped by JBG Smith to design Central Place.  Their forward-thinking design not only dramatically transforms Rosslyn, but also creates a strong sense of neighborhood that did not exist previously.


The residential tower, which is a JBG Smith joint venture with the State Teachers Retirement System of Ohio, offers 377 impeccably appointed living spaces over 24 floors designed by internationally renowned, Toronto based firm Cecconi Simone.  The magnificent residences feature open floor plans with epicurean kitchens, fine cabinetry and expansive windows that welcome abundant light and spectacular views.  Built for entertaining, relaxation and comfort, the residences at Central Place set a new standard for sophisticated living.