Category
Clients
About This Project

TAA PR is the agency of record for Renaissance Dupont Circle Hotel, Renaissance Arlington Capital View and our dynamic team supports the social strategy for Edgar at the Mayflower Renaissance Hotel and Renaissance DC Downtown Hotels.

 

TAA PR also developed a Renaissance Hotel shopping package that used a cleverly designed “Style Guide” with accompanying passport that gave visitors and hotel guests access to high end retail partners and carefully curated city attractions. The program took top honors from Marriott Hotels Global awards in 2010.

 

Throughout 2011, TAA PR worked closely with the brand team behind RLife LIVE, the Renaissance Hotels’ new global entertainment program dedicated to providing hotel guests and local patrons with intimate experiences in the worlds of culinary arts, design, music and more. Since its inception, RLife LIVE has showcased an eclectic mix of emerging artists at various Renaissance Hotels. International recording megastars such as Robin Thicke, Thievery Corporation, Bruno Mars, Robyn, Janelle Monae and Neon Trees and others, have headlined events at the hotels. The TAA PR team has curated event guest lists, written and distributed VIP invitations, managed RSVPs, secured the participation of Diageo Brands as event sponsors, and managed and maintained follow up correspondences with guests and media.

 

After partnering with the DC Commission on the Arts and Humanities and the DC Film Festival, the TAA PR team helped to bring the annual summer film screening series to the Renaissance Dupont Circle hotel. Seven independent film events received vigorous media attention during the summer of 2011, including mentions in the Washington Post Going Out Guide, Washingtonian.com, and others.