About This Project

Shake Shack has selected TAA PR as their agency of record for The Mid-Atlantic. Shake Shack sprouted from a hot dog cart in Madison Square Park in Manhattan to support the Madison Square Park Conservancy’s first art installation. The cart was quite the success, with Shack Fans lined up daily for three summers.


In 2004, the bid was won to open a permanent kiosk in the Park: Shake Shack was born. This modern day “roadside” burger stand serves up the most delicious burgers, hot dogs, frozen custard, shakes, beer, wine and more. An instant neighborhood fixture, Shake Shack welcomed people from all over the city, country and world who gathered together to enjoy fresh, simple, high-quality versions of the classics in a majestic setting. The rest, as they say, is burger history.


Shake Shack first made its mark on Washington in 2011 with the opening of its Dupont Circle location. It wasn’t long for Shake Shack’s cult-like following to continue sprouting from there.


As Shake Shack’s agency of record for the Mid-Atlantic region, TAA PR has proudly worked hand-in-hand with the team to open the Inner Harbor Baltimore, Tysons Corner Center, Pentagon City, Logan Circle, Navy Yard and The Wharf locations. We oversaw the launch the highly anticipated Chick’n Shack sandwich, and developed a fun, collaborative local menu items between Shake Shack Culinary Director Mark Rosati and celebrated area chefs.