Paraiso Miami Beach officially took over what was known as Miami Swim Week for over a decade. In July 2018, PARAISO opened its doors in Miami Beach to unveil a brand new experiential festival that creatively united the world’s favorite fashion, wellness, beauty, and lifestyle brands. A multi-day fashion fair centralized in Collins Park and stretching to all surrounding areas of South Beach, PARAISO champions the core values of innovation, originality, and discovery through must-see events, imaginative activations, exclusive launches, runway presentations, and collaborations in design, music, wellness, art, and social media. Over 40+ runway shows and activations by top brands in swimwear from across the world come to showcase their latest collections every July. TAA PR manages media relations for PARAISO.