When London-based Lore Group made its debut in the United States, they came to TAA PR to launch two hotels—Riggs Washington DC and Lyle Washington DC—in the nation’s capital.

Riggs opened in the historic Riggs National Bank, which was once known as the “Presidents Bank.” Staying true to its turn-of-the-last century ornate architecture but adding modern touches, like the themed First Lady Suites, the luxury, lifestyle hotel has become a touchstone in the D.C. community, known for its high-style design and as a buzzy gathering place for DC locals and visitors alike. TAA PR positioned Lore as a destination for DC’s luminaries with an ongoing series of  invite-only dinner parties for the likes of Maxwell, Joey Wölffer in conjunction with Wölffer Estate Vineyard’s Summer In A Bottle, Maryland Gov. Wes Moore and wife Dawn Moore, and the entire D.C. United soccer squad. 

As Riggs’ local agency of record, TAA PR continues to keep the hotel, along with Lyle, sister hotel in Dupont Circle, top of mind among media and influencers with themed offerings for overnight guests as well as visitors to its popular restaurants, Café Riggs and Lyle’s, along with Riggs’ subterranean bar, the award-winning Silver Lyan.