CATHAY PACIFIC AIRWAYS
Launching flights, and wanderlust, from D.C. to Hong Kong
When Cathay Pacific Airways, a major international airline, launched service from Washington Dulles (IAD) to Hong Kong, the airline engaged with TAA PR to build excitement around the new direct flight connecting two world-class cities.
TAA PR curated a group of D.C.-based journalists and influencers to fly the route and experience the culture and wonder of Hong Kong and Shanghai. Additional components of the campaign included developing an influencer campaign with an exchange trip to Hong Kong; building relationships between media and professional business organizations for Cathay Pacific executives visiting the D.C.-area; and coordinating media attention for a series of special events during the launch. // Cathay Pacific Airways