Cathay Pacific Airways is a major international airline based in Hong Kong with a significant commitment to safety and an award-winning reputation for outstanding in-flight service. With a fleet of all widebody aircraft, Cathay Pacific offers service several times daily to Hong Kong from Boston, Chicago, Los Angeles, Newark, New York (JFK), and San Francisco in the United States. The airline engaged TAA PR to support the launch of the four-times-weekly service from Washington Dulles (IAD) to Hong Kong on September 16, 2018. The agency assist with sourcing appropriate Washington-focused journalists to participate in a media familiarization tour of Hong Kong and Shanghai, coordinated visits and desk-side briefings with media and professional business organizations for Cathay Pacific executives visiting the DC area in advance of the scheduled launch and coordinated media attention of a series of special events during the launch. The agency also worked with the airline to develop an influencer campaign with exchange trip to Hong Kong.