Where fashion and the shore combine is Paraiso Miami Beach, an  experiential festival uniting the world’s favorite fashion, wellness, beauty, and lifestyle brands for what was known as Miami Swim Week. A multi-day fashion fair centralized in Collins Park and stretching around South Beach, Paraiso champions the core values of innovation, originality, and discovery through must-see events, imaginative activations, exclusive launches, runway presentations, and collaborations in design, music, wellness, art, and social media. Over 40 runway shows and activations by top brands in swimwear from across the world come to showcase their latest collections every July, with TAA PR having managed media relations. // Paraiso Miami Beach