MADISON SQUARE PARK
Sprouted from a hot dog cart during an art installation in Mattahata’s Madison Square Park in Manhattan in 2004, Shake Shack redefined what a modern day “roadside” burger stand could be.
The tight menu of burgers, hot dogs, frozen custard, shakes, beer and wine led it to cult status and catapulted with locations across the United States. TAA PR was brought in to help with its Mid-Atlantic openings when the brand was still just leaving its New York roots. // Shake Shack